Effective Writing for the Web

10 Tips for Writing for the Web
By Wayne D. King

Writing for the Web is just not the same as writing for a publication or penning the great American novel. Let’s face it, the medium is much different. The average Web browser wants information . . . and wants it quickly. Unlike the reader who sits down before the fire with a great book, your visitor wants you to convey your message personally, directly and fast.

However, don’t get the impression that words don’t matter. In fact they matter very much. It is simply a matter of which words you choose that dictates the success of your Website.

Here are 10 tips for writing effective web copy:

1. Give them Substance in “Web Bites”.
   
2. Keep it Real
3. Remember your Mission
4. Content is King
   
5. Walk a Mile in Their Shoes
6. Headlines Matter
7. Titles Too
8. Reference other Reliable Sources
9. Your “Webside Manner”
10. Proof Read

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Wayne King is President of Moosewood Communications and a member of the Electonic Community Team.