Give them Substance in “Web Bites”

You’ve heard of “sound bites” before. It is the phrase used to describe how a political figure or a public figure phrases a message quickly. The message has substance, but they know that they have only a few seconds on TV or the radio to give you that message so they paraphrase what they want to say. Your relationship to your Website visitor is very similar to the public figure’s relationship to the camera or mike. Your visitor will give you a few seconds, but if you don’t deliver, he’s likely to be gone.

Keep your paragraphs and sentences short and interesting. Try to minimize the number of words and maximize the reach of your point. You are trying to communicate, not impress.

This does not mean that your Website has to be a vacuous lump on the Web (as so many sites are). If you want to be more detailed or flowery, go ahead, just place this content deeper into your Website. Those who want the more detailed information will drill deeper and those who don’t won’t run away.

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"The Reunion"


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